Accessible luxury

Armed with ambition, craftsmanship and a long and proud history, Baume & Mercier are aiming to once again conquer the hearts of younger watch aficionados.
Text: Britta Rossander
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Already in the first half of the 1800’s did the Baume brothers start producing watches, and today the brand can boast of being the sixth oldest Swiss watch manufacturer, a fact probably unknown to many.

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In the last few years, Baume & Mercier have concentrated on reaching a younger clientele. Marketing strategies as well as collections have been updated to cater to a younger market, while at the same time making sure to stay true to the brand’s roots. The mission of producing high-quality and exclusive Swiss wristwatches at reasonable prices has been successfully completed, according to most people in the business.

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The four new men’s models in the Classima series, introduced at the show in Geneva, radiate modern elegance. The ladies’ models in the Linea series, with interchangeable wristbands, now come with bands in more different colors, making it easier to match with the outfit of your choice.

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