The brand is primarily connected to F1, horse polo and sailing. The management has realized there are a dwindling number of women in these sports, and now they are aiming at the ladies through some amazing female golfers.
By Britta Rossander
At the latest Geneva fair, Richard Mille showed several new models designed for female wrists.
– These watches aren’t just some shrunken men’s models, but unique in their design, says Alice Keen from Richard Mille when we have a chat between the swings of the stars at the LaCoste Ladies Open in Biarritz.
– We have a very broad range of models because there are such a vast number of combinations of material and stones, but usually the most highly visible model in pictures becomes the big seller. Those really interested can have a look at most of our assortment in our own store in London that opened quite recently.
You can play horse polo or drive a Formula One car with an advanced Richard Mille watch on your wrist, as proved by F1 driver Philippe Massa and others. But what about golf? We have been told many golfers don’t want to wear a watch during play. I asked Dianna Luna, a successful Italian golfer aiming for the next Olympics where golf will be one of the disciplines. Dianna is highly fashion-conscious, is a role model to young women in Italy with an interest in golf, and she is also a future mother of two.
– I don’t have a problem with it, even though it’s hardly the thinnest watch in the world. It follows the wrist perfectly and doesn’t interfere with the game in any way. Sure my dream would be to design a model of my own, but for now I’m happy to be wearing a RM 07 on my wrist, Dianna Luna says before heading out for some warm-up swings before the game gets serious.
A Richard Mille can cost up to several million for those with the right wallet.