Frédéric Jouvenot decided to introduce his own brand in 2008. He is a genius in his way of coming up with new ideas while keeping his deep respect for classical craftsmanship.
By Britta Rossander
Frédéric Jouvenot is a young and talented watchmaker who for many years has been working behind the scenes for the most prestigious names in the business. He has designed movements for Dior’s Haute Horlogerie series, worked for Minerva – iconic brand in the movement business – and his mentor and idol was the most skilled of the watchmakers at Girard-Perregaux, a man who could create a minute repeater that excelled in innovation.
Frédéric has a well developed taste for technological innovations, he is a refined aesthetic who finds his inspiration in art, nature and architecture, and when it comes to the art of watchmaking, he is a genius in his way of coming up with new ideas while keeping his deep respect for classical craftsmanship. He loves to explore unusual ways of observing time, to watch the way it moves, all the while firmly grounded in the tradition of watches that he has built his career on.
Frédéric Jouvenot chose to carve his own path, and in 2008 he founded his own brand by using his own name. The headquarters have been located in La Chaux-de-Fonds since the start. The first launch was the ACE (Automatic Chronograph Evolution), a watch with a mechanism entirely visible from the front. The first concept watch was followed by the Helios Solar collection that was awarded a prize in 2011.
Since then, the brand’s talented creator has broadened his range with the Surya line, a complicated construction design-wise aimed at the ladies. The first Surya Solar model was officially presented in Macau in February 2014.
The Surya model, named after the Hindu sun god, has a flower on its face with twelve petals symbolizing the twelve hours. The moving petals, indicating time, is a unique mechanical complication created by Frédéric Jouvenot. Surya has two faces, representing the cycles of day and night. Each hour is represented by a petal moving from the center of the face towards the edges of the case. Around noon the petals are either green or pink depending on which model. As time passes, the petals clockwise grow darker. At midnight all the petals are dark, to gradually turn lighter again with the rising sun.
The Surya model in white gold has 54 diamonds on the bezel ring, adding up to 2,15 ct. Green tsavorites or pink sapphires augment the elegant look. The crown also has a cabochon-cut tsavorite or a pink sapphire. The automatic movement is equipped with a rotor engraved with the Côtes de Genève.
At the Basel fair, the new model Sin was introduced. The watch is inspired by the moon god of the ancient Mesopotamian era in the area around the rivers Eufrat and Tigris, also known as ”the fertile half moon” already 4,000 years before Christ.