A flagship store is a real goldmine for every true enthusiast, where the entire collection is on display, often accompanied by several legendary classic models.
By BRITTA ROSSANDER
Sure, watches are sold in a lot of delightful boutiques that don’t have a brand in their name, where the staff is well informed and knows everything about the products. But it’s a unique experience to visit a store that specializes in one brand only, where you can study the watches, ask questions and just enjoy the beauty and technology. Everyone who works here is a specialist in these particular watches and knows how to show them off. Even if you aren’t looking to do a purchase, just to do a little reconnaissance, a flagship store can be recommended. You can get all the relevant information and later buy the watch in your own area. There’s a big plus in buying where you live – it gives you a “house doctor” who can help out with service and advice for your valuable product and help preserve its value. WATCH this Magazine gives you a list of the most important international stores:
Jaeger-LECOULTRE – RIS
Jaeger-LeCoultre’s store is located at 7 Place Vendôme in Paris. The boutique opened in this area famous for watches and jewelry a little more than a year ago. At the grand opening the CEO said in his speech: “If you’re not present in the Place Vendôme, you don’t exist.” The store shows the entire grandiose Jaeger-LeCoultre model range, and a number of their movements have been turned into a fantastic sculpture in the middle of the room.
Vacheron Constantin – HONG KONG
Vacheron Constantin has opened up a second store in Hong Kong, in Lee Theater Plaza, 99 Percival Street on Causeway Bay Avenue. Besides showcasing their entire range, you can have complete information about the brand’s tailor made watches – a unique opportunity to witness the creation of Vacheron Constantin’s coveted ”bespoke watches”.
The Omega boutique on Zurich’s most famous shopping street, Bahnhofstrasse, has always held a special place in the heart of the brand. It was the first of the mono-brand stores for the company and has everything an Omega collector could ever wish for.
Panerai – Florence
Panerai has 63 boutiques spread all over the world. The most famous one is of course the store in Florence, on Piazza San Giovanni 16R, which at the time of writing is closed for restoration and will open again this summer. The address is a Mecca for Panerai owners, being the original boutique.
Tag Heuer – Geneva
Tag Heuer recently opened up their store in Geneva, their first boutique in the French speaking part of Switzerland, in the Rue Robert-Céard in the heart of central Geneva, which is famous for its high concentration of luxury products. The store also features the Tag Heuer Lifestyle accessory collection.
Chopard – GENEVA
Chopard’s most elegant boutique is of course in Geneva. The address is 27 Rue du Rhône, definitely the city’s best shopping street.
Cartier – PARIS
Cartier has been based in 13 Rue de la Paix in Paris since 1899. The store was completely renovated a few years ago and is definitely well worth a visit.