With a high level of ambition and skilled craftsmanship, Baume & Mercier once conquered the entire world. Now they are planning to once more take their watches on a triumphant tour around the globe.
By Britta Rossander
The roots date back to 1830 when the Baume brothers started producing watches. Frères Baume was the brand name of Louis Victor Baume and Pierre-Joseph-Celestine Baume, and even though the brand has changed ownership many times since then, the production has never stopped. They are the sixth oldest Swiss watch brand which is an unknown fact to many.
Frères Baume was renamed Baume & Mercier in 1918 when William Baume, grandson of one of the founding brothers, chose to start cooperating with jeweler Paul Mercier. The two gentlemen left the company in 1937 when business was soaring with distribution on five continents and 300 retailers all over the world.
In 1964, the company was bought by jeweler and watchmaker Piaget, that with their technological expertise contributed with producing ultra-thin movements, which was their specialty. When Cartier made a bid for Piaget in 1988, Baume & Mercier also became a part of the huge luxury conglomerate Vendôme, which in turn was acquired by the Richemont Group in 1998.
Under the wings of the Richemont Group, in later years Baume & Mercier has been allowed to move on and especially the ladies’ range Linea and the Hampton, Classima and Capeland ranges have become successes. Here in Scandinavia, the brand has been rather unnoticed for some years, but now Baume & Mercier are planning a grandiose comeback in the north.