In time for Wimbledon

Seiko, the gigantic Japanese watchmaker, made a deal this year with tennis ace Novak Djokovic as their ambassador. Having introduced many new technologies in the business, Seiko is the perfect partner for Djokovic.

By Britta Rossander

Grand Stoke Park and its excellent tennis court a few steps from Windsor Castle.

Grand Stoke Park and its excellent tennis court a few steps from Windsor Castle.

When we signed up with Novak Djokovic in January, we hoped and believed this year would be exceptional for him. Things have progressed better than we dared hope, with three wins on the ATP tour and a victory at Wimbledon this summer. We are completely happy, says Rob Wilson, Seiko’s European manager.

We spoke to Novak during his preparations for Wimbledon, and he told us that a win here has been his wildest dream ever since he was a kid back in Serbia, playing Wimbledon finals in the back yard with only his mother as a cheering audience.

The preview of the first copies of Astron GPS Solar Djokovic edition appeared in a festive atmosphere in Windsor.

The preview of the first copies of Astron GPS Solar Djokovic edition appeared in a festive atmosphere in Windsor.

On the case back of the limited series, Novak's signature is engraved.

On the case back of the limited series, Novak’s signature is engraved.

The watch that wears his name is an Astron GPS Solar Chronograph, with the bonus name Novak Djokovic Edition. The model is limited to 2 500 units, all individually numbered and with Novak’s signature engraved on the back of the case.

This brand-new Astron GPS Solar is based on the chronograph caliber that was displayed at Baselworld this spring. The amazing thing is that it adapts to every single time zone with only one push of a button – even those that don’t differ by whole hours.

”We wish we could help Novak win Wimbledon, but we cannot. But we can help him manage his time to the nearest 1/100,000th of a second with his Astron!” says Novak fan and responsible for Seiko Europe, Mr Rob Wilson.

”We wish we could help Novak win Wimbledon, but we cannot. But we can help him manage his time to the nearest 1/100,000th of a second with his Astron!” says Novak fan and responsible for Seiko Europe, Mr Rob Wilson.

“Naturally I’m happy and   grateful that Seiko is   helping the foundation”,  Novak Djokovic.

“Naturally I’m happy and grateful that Seiko is helping the foundation”, says Novak Djokovic.

The caliber has two new functions: a six-hour chronograph and an electronic function in the crown for even simpler adjustments of secondary functions. It’s also 30 percent smaller than the previous 7X caliber, which has been made possible because of a smaller GPS antenna than before. The model’s diameter is 44,6 mm, the case is 13,3 mm thick, the material is steel with rose gold plating, and the bezel ring is made of ceramica. The Jokovic Limited Edition will be delivered to Seiko’s retailers in November.

The Novak Djokovic Foundation was founded in 2007 and the goal is to help vulnerable children, above all in his homeland, Serbia. The foundation supports several schools and other institutions for education and sports, making a decent childhood possible.

Novak accepts the first of the watches that bear his signature. Naturally WTM was present. Back row: Novak Djokovic, Britta Rosander.

Novak accepts the first of the watches that bear his signature. Naturally WTM was present. Back row: Novak Djokovic, Britta Rosander.

The needs are huge and have increased because of the devastating floods that wrecked the region in May. Right now the foundation is supporting the reconstruction work.

Seiko, also owner of the Lorus brand, manufactures a series of watches that since this summer are sold to support the foundation. Deliveries have already been made to Europe, South Africa and Australia to be passed on to every market where Seiko operates.

– Naturally I’m happy and grateful that Seiko is helping the foundation, especially now that so many children in Serbia have had their lives ruined by the floods and are in a very tight spot, Djokovic says over lunch.