The 27th Biennale des Antiquaires in Paris was arranged this fall. The location was as usual the magnificent Grand Palais next to the Place de la Concorde.
This remarkable fair and show has been arranged bi-annually since 1962. For ten days the best of the best when it comes to jewelry, art and antiques is put on display. In later years watches have also been included in the mix. Watches with jewels have increased in number, and the pieces shown are made in only one unique example. You can imagine how much money they are worth. I was there for a few days to check out these delights for WTM.
Piaget, watchmakers since 1894, was asked by their customers to produce matching jewelry to their skillfully made watches. They were happy to oblige which explains why the knowledge about jewelry is considerable in the company. Their manufacture of jewelry exploded in the early 2000’s in quality as well as quantity. The beautifully designed collection at the latest Biennale is inspired by their heritage from the 1960’s and 70’s with a unique elegance where the stones speak for themselves. The Piagets of the 70’s are typically thin watches with faces highlighted with jewels. These watches are true pieces of art, and we can tell that the Piaget design studio has finally let themselves be inspired by their archives and the watches in their museum collection.
It’s an interesting fact that more and more people choose to spend huge sums on expensive watches and jewelry. Piaget’s jewelry marketing manager, Jean-Bernard Forot, informed me that one out of four billionaires in Shanghai is a woman and that these ladies buy their own watches and jewelry. This is one of the reasons why the unique objects at the top of the price range are so highly sought after. Even though there is no such market here in Sweden, it’s a delight to see these pieces. The next fair is in 2016, many consider it worth the trip, and it’s open for the general public except for the first day.